The Pharma Speaker Bureau and Pharma Speaker Programs should be focused on building exceptional peer to peer opportunities and educational experiences.
New Blog post outlines the benefits of designing Speaker Bureau programs as unique educational opportunities versus a focus on the sales process.
The blog post outlines 5 perspectives that are essential to success in Pharma Program Management:
Peer to Peer Communications are Significant Value adds to physicians
Product Discussions are Better From Experts
Speaker Programs are Education Programs
Differentiate with Your Program Content and Design
Speaker Selection is a Collaborative Opportunity