Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

Source: www.marketingprofs.com This article does an excellent job of refocusing the intent of most marketing budgets.  It breaks out the marketing spend into 3 Levels.The spectrum starts with the easiest to implement and derive an ROI, and spans to the mass market and more complicated to produce. Level 1: Paid Search and mobile marketing.  The 

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