Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

Source: www.marketingprofs.com This article does an excellent job of refocusing the intent of most marketing budgets.  It breaks out the marketing spend into 3 Levels.The spectrum starts with the easiest to implement and derive an ROI, and spans to the mass market and more complicated to produce. Level 1: Paid Search and mobile marketing.  The 

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Steps to Being Unforgettable on Social Media For Optometrists

Source: rebekahradice.com In order to captivate patients online, you must grab people’s attention in a short amount of time. In our today’s world, nearly everything on the internet can be searched instantaneously. So in order to grab someone’s attention immediately, your content must be interesting and creative. Here are a couple steps you can take 

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4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers – AllFacebook

Source: allfacebook.com

Last week, Facebook was experimenting with a new “buy button” feature, allowing businesses to sell merchandise directly on the social media platform. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.


This is an extremely smart business move for Facebook. Facebook users are not able purchase merchandise on their Newsfeed, where small businesses can market to consumers on the biggest social networking website.


Many digital marketers wonder how this will affect them. Here is how it can become very beneficial:


It’s an easy way to convert your audience where they’re spending time: The buy button eliminates the need to pull Facebook users away from the site to make transactions, enabling higher conversion rates through frictionless purchases.


Facebook recognizes that shopping has become more social: 92 percent of today’s consumers say they trust word-of-mouth more than advertising. Recognizing this trend, most retailers and brands have invested in marketing tactics that leverage user-generated content like user photos, ratings and reviews. 


It’s a smart tactic for demonstrating Facebook’s return on investment: The direct impact of Facebook marketing on revenue has always been tough to measure. And while there are many methods for proving social media ROI, measuring direct response is the cleanest.

Facebook Launches Save, A Read-It-Later List For Links, Places, And Media … – TechCrunch

Source: techcrunch.com

Today, Facebook launched a mobile app called Save that lets you store links from News Feed and Facebook Pages for Places, Events, Movies, TV shows, and music to a list where you can view them later. With its launch and progression the next couple of days, Save could let people browse the feed in shorter bursts without worrying about forgetting things they don’t have time to explore right away.


How Save works is that The “Save” button or a little bookmark icon button resides in the bottom right of stories in the mobile and web News Feed, and you can also Save by using the drop-down menu accessed from the arrow in the top right of each story. If you are on the run or currently busy, you can save a certain page or song without the fear of losing it!


This is a breakthrough app that Facebook is willing to compete with competitors like Pocket and Spool. Facebook believes Save has the potential to be one of the biggest Facebook app.

Health Care Industry Embraces Social Media Interactions | Mayecreate Design

Source: www.mayecreate.com

Here are some interesting statistics on healthcare industries and their engagement in social media:

42% of consumers have used social media to access health-related consumer reviews.

24% of respondents said they’ve posted about health care experiences or updates on social media.

45% of consumers confirmed that information found on social media would affect their decision to seek a second opinion from another doctor.

1/3 of consumers are using social media for health related matters/discussions.

61% of respondents said they are likely to trust information posted to social media by health care providers. However, only 37% of consumer respondents said they are likely to trust information posted by drug companies.

Social media is now a go-to resource for information related to health issues, so health care companies need to play an active role on the internet. Since strong patient-provider communication is key to a trusting relationship, many healthcare industries are now engaged in social media platforms such as Twitter, Facebook, and Pinterest.

Social Media Twitter Tools for Optometry

Source: codecondo.com

Twitter is one of the most powerful social media websites on the internet today. With nearly 255 million users, Twitter has proven to be a great way to communicate, engage, and stay connected with friends and clients. However, most users do not utilize many Twitter tools that can be beneficial for their profiles. Here is a great list of Twitter tools that optometries can use to increase their Twitter experience and brand recognition.

1. Social Rank

Social Rank is a Twitter application that helps brands and individuals find out more information about the people following them on Twitter. Social Rank provides optometries with deep analytics of their “best followers” and who they engage with the most. You get monthly reports, and it’s all carefully tailored to give you a general idea of people who might be worth reaching out to. Social Rank can be a powerful tool for small optometry practices who want to target a specific niche.

2. Fliplingo

Fliplingo is a Twitter language tool that helps you tweet in multiple languages. This is a powerful tool for optometrists to reach out to customers overseas. Fliplingo is designed to provide you with the best translation quality and increase communication with everyone around the world. Use this Twitter application if many of your customers are international.

3. Discover Twitter

Discover Twitter is a Twitter tool which new users can use to learn the basic etiquettes of Twitter. For new optometry practices, this is a very powerful took to upstart your social media presence. With Discover Twitter, you can learn the little tricks of Twitter to improve your online  presence with clients and customers.

Google Smart Lenses Get Boost From Alcon Owner Novartis

Source: www.bloomberg.com

Alcon and Google are collaborating to create smart contact lenses with implanted sensors to increase vision and observe health.

Novartis’s Alcon group will team up with Google’s Google X division on contact lenses with electronic microchips and sensors to observe insulin levels for people with diabetes, or to restore the eye’s natural focus in people who can no longer read without glasses. This breakthrough technology will revolutionize the way modern contacts are created today.


Reports about blood sugar levels, which are important information that can be useful for patients with diabetes, could be drawn from iPhones and Androids. Doctors and patients can also analyze reports on blood sugar levels whenever patients are being checked up, according to a statement Google issued when it released its prototype in January.

“Our dream is to use the latest technology in the miniaturization of electronics to help the quality of life for millions of people,” Google co-founder Sergey Brin, co-founder of Google, said Tuesday in the statement.


This is an exciting partnership and one which may deliver a new era of smart contact lenses for improved eye care and wellness.

Students from all North American schools attend Optometry’s Meeting – Healio

Source: www.healio.com

The American Optometric Student Association publicized to the media that 1,000 students embodying the 23 optometry schools and colleges in the U.S., Puerto Rico, and Canada attended Optometry’s Meeting.


AOSA President Devin Sasser spoke during the meeting, endorsing his dream of a high class and organized optometry.


“I truly believe that the AOSA has done a fantastic job in creating a positive experience for optometry students. We now boast over a 95% membership rate among optometry students.”

During the Optometry Meeting, Melissa Vitek, OD, and colleagues discovered that patient happiness, health care execution, education and staff respect increased with a collaborative initiative.


After starting a collaboration between the Eye Institute at Salus University’s Pennsylvania College of Optometry and the Chestnut Hill Hospital Family Practice, the researchers evaluated the influence that it had on both optometries.


“While the profession of optometry is very well established in the health care arena, efforts and opportunities to share with other health care providers first-hand information and experience about who we are and what we do are always well-placed.” – Vitek